to one’s core beliefs. The reasons that carry the greatest impact vary from person to person and culture to culture. Thus what appears to be logical and persuasive evidence to one person will be irrelevant to someone in another cultural context. Aristotle believed that rhetoric brought persuasion through ethos, pathos, and logos.25 Ethos relates to the credibility of the person speaking; pathos refers to the emotional appeal of the speaker; while logos describes the logical nature of the argumentation.